TOYOTA IQ STREETVIEW by Happiness Brussels for Toyota

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TOYOTA IQ STREETVIEW

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Belgium
Agency Happiness Brussels
Released June 2012

Awards

Eurobest 2012
Interactive Digitally Led Integrated Campaigns Grand Prix
Interactive Cars & Automotive Services Gold
Integrated Integrated Silver
Branded Content & Entertainment Best Use or Integration of Gaming and/or Digital Media Bronze

Credits & Description

Type of entry: Ambient
Category: Transit
Advertiser: TOYOTA BELGIUM
Product/Service: TOYOTA IQ
Agency: HAPPINESS BRUSSELS, BELGIUM
Advertiser TOYOTA BELGIUM
Product TOYOTA IQ
Entrant HAPPINESS BRUSSELS, BELGIUM
Type of Entry: Ambient
Category: Transit
Title: TOYOTA IQ STREETVIEW
Advertiser/Client: TOYOTA BELGIUM
Product/Service: TOYOTA IQ
Entrant Company: HAPPINESS BRUSSELS, BELGIUM
DM/Advertising Agency: HAPPINESS BRUSSELS, BELGIUM

Description of Ambient execution
The Toyota iQ completed Google Street View in Belgium by filming all streets Google couldn’t get into.
A PR strategy and making of video led people to our version of the Street View site.
There people could tag their streets to invite the street view crew.
When their street was filmed a direct mailing was sent to all people living in the street with a promotional message and an invite to check their street on iQstreetview.be