Wonderbra Outdoor, Case study Take the Ultimate Plunge by Direct, Iris London

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Take the Ultimate Plunge

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Industry Lingerie, Underwear, Pajamas, Tights & Stockings
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market United Kingdom
Agency Direct
Agency Iris London
Executive Creative Director Shaun Mcilraith
Copywriter Selina Heathcote
Producer Nicole Silver, Richard King
Account Supervisor Lucy Sammons
Typographer Nina Taylor
Released August 2011

Credits & Description

Advertiser: WONDERBRA
Product/Service: ULTIMATE PLUNGE BRA
Agency: IRIS WORLDWIDE
Agency: Direct
Executive Creative Director: Shaun Mcilraith
Copywriter: Selina Heathcote
Art Director: Nina Taylor
Typographer: Nina Taylor
Account Supervisor: Lucy Sammons
Advertiser's Supervisor: Julia Nolan
Producer: Richard King/Nicole Silver
Account Manager: Claire Beedham
Account Manager: Claire Beedham
Other Credits: Nick Porter/Dawn Newman/Jane Walton/Sarah Hall/Laura Wing/Ben Kaberry/Abi Wilson/Pete Armstrong
Ambient Execution Description
A bold, never-before-attempted stunt at the iconic Battersea Power Station, London. A group of fearless girls literally took the plunge, bungee jumping from a 160-ft crane, right into the cleavage of a huge projection featuring new Wonderbra model Adriana Cernecova in the bra.
The stunt was used to attract media coverage in the UK and across the world, achieving a media reach of over 188 million people.