EfficientDynamics Sculpture, 2 by Serviceplan Hamburg, Serviceplan Munich for BMW

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EfficientDynamics Sculpture, 2

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding, Case study
Market Germany
Agency Serviceplan Hamburg
Executive Creative Director Christoph Nann, Maik Kaehler Serviceplan
Producer Reinhold Kathoefer
Agency Serviceplan Munich
Released June 2011

Awards

One Show 2012
One Show Design Craft / Typography in Design - Single Gold

Credits & Description

Entrant Company: serviceplan, Munich
Advertising Agency: serviceplan, Munich
Design Company: INCH Design-Service GmbH, Hamburg
Chief Creative Officer: Alexander Schill
serviceplan
Executive Creative Director: Maik Kaehler
serviceplan
Executive Creative Director: Christoph Nann
serviceplan
Account Executive: Florian Klietz
serviceplan
Agency Producer: Bianca Schreck
serviceplan
Producer: Reinhold Kathoefer
INCH Design-Service GmbH
Ambient Execution Description
The EfficientDynamics Sculpture was shown in the BMW Welt museum exhibition in Munich, explaining the functionality of BMW EfficientDynamics in an extraordinary way.
The technology package BMW EfficientDynamics, which every BMW is equipped with, combines two complete antitheses: Reduced Consumption and even more performance in one. We visualised this antithesis in a breathtaking 8 meter sculpture for the BMW Welt in Munich. Seemingly abstract forms make contrarian messages if viewed from different perspectives.
Seen from the one side, you read “EFFICIENT”. If you change the position, you read “DYNAMICS”.
So we make an extraordinary fact visible in an extraordinary exhibition piece.