Optimum Betta Outdoor, Design & Branding, Case study Art Of The Siamese Fighting Fish [image] 7 by Ogilvy & Mather Bangkok

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Art Of The Siamese Fighting Fish [image] 7

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Industry Shows, Events & Festivals, Pet Food, Pet Care Products & Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding, Case study
Market Thailand
Agency Ogilvy & Mather Bangkok
Chief Creative Officer Nopadol Srikieatikajohn
Executive Creative Director Wisit Lumsiricharoenchoke
Creative Director Puripong Limwanatipong, Thanawat Chongmahakul
Copywriter Kris Garford Spindler
Production FatCat Films
Production Meour
Released May 2017


LIA Awards 2017
Design Non-profit Silver Winner

Credits & Description

Entrant: Ogilvy Group Thailand, Bangkok
Brand: Optimum Betta / Shutterstock
Corporate Name of Client: PerfectCompanion Co.,Ltd. / Shutterstock, Inc
Client Account Manager: Vudhipon Likitdechasak
Agency Senior Account Executive: Jiravara Virayavardhana
Agency Account Director: Varunorn Suphannanont
Agency Account Manager: Wasin Siriamornsook
Agency Strategic Planner: Bonita Pui Yang Wu
Agency: Ogilvy Group Thailand, Bangkok
Chief Creative Officer: Nopadol Srikieatikajohn
Executive Creative Director: Wisit Lumsiricharoenchoke
Creative Directors: Puripong Limwanatipong/Thanawat Chongmahakul
Copywriter: Kris Garford Spindler
Agency Digital Director: Warun Siriprachai
Graphic Designer: Maytinee Jaranphairee
Project Manager: Napas Warasestasak
Design Companies: Trimodestudio Co., Ltd., Bangkok
Design Directors: Shinpanu Athichadhanabadee/Paradis Senivongse na Ayudhya
Designers: Sasivimol Pornpatimakorn/Benchawan Ngamjiradawong/Ratchanee Sanchan
Illustrators: Sasivimol Pornpatimakorn/Benchawan Ngamjiradawong/Ratchanee Sanchan
Product Manager: Lapiz Athichadhanabadee
Animation Company: Fatcat VFX Co., Bangkok
Production Company: MeOur Production, Bangkok
Director: Teewin Varapaskul
Executive Producer: Thanaporn Phiansomphol
Directors of Photography: Setthawut Samathimongkol/Navaratana Donkort
Editor: Peeradol Amarin
Forgotten Beauty Betta Splendens, known as the Siamese fighting fish, is one of Thailand’s iconic species. As colorful as its rainbow-hued fins, this Siamese fighting fish has a history just as vibrant. Today, the only place remaining that reminds the world of its beauty is the Siamese Fighting Fish Gallery in Bangkok, Thailand. This Gallery plays an important role in conserving the legacy and knowledge of the fighting fish species. Unfortunately, the Gallery is facing a decreasing interest among the younger audience, resulting in a lack of funds for continuous conservation of the fighting fish species. To turn this around, Optimum Betta, a fighting fish food brand, joined hands with Shutterstock Thailand, a global marketplace for inspirational pictures and VDOs, to produce the campaign “ART OF THE SIAMESE FIGHTING FISH”. Interest in the betta needs to be reignited to create conversation and to drive the Gallery’s traffic and revenues.