MAJOR 7 by Lowe Mena Dubai for Red Bull

MAJOR 7

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding, Case study
Market United Arab Emirates
Agency Lowe Mena Dubai
Released November 2013

Awards

Dubai Lynx 2014
Design Posters Silver

Credits & Description

Client RED BULL
Product RED BULL MUSIC ACADEMY
Entrant LOWE MENA Dubai, UNITED ARAB EMIRATES
Type of Entry: Design
Category: Posters
Title: MAJOR 7
Product/Service: RED BULL MUSIC ACADEMY
Entrant Company : LOWE MENA Dubai, UNITED ARAB EMIRATES
Advertising Agency : LOWE MENA Dubai, UNITED ARAB EMIRATES
Mark Lewis Lowe MENA Executive Creative Director
Simon Reid Lowe MENA Sr. Art Director
Ben Ali Souheil LOWE MENA Graphic Designer
Joshua Newnes Lowe MENA Copywriter
Roland Charbel Lowe MENA Account Director
Dana Al Azam Lowe MENA Account Manager
Elie Azzam Lowe MENA Audiovisual Artist
Brief Explanation:
Add a local flavour to an internationally renowned music platform.
Describe the brief from the client:
Create a unique keepsake for the participants of Red Bull Music Academy Bass Camp Dubai.
Description of how you arrived at the final design:
Drawing inspiration from the event's location of Al Bastakiya and Dubai's contemporary infrastructure, the designs use traditional Arabesque patterns and minimalist modern graphics to depict the coming together and collaboration of old and new sounds, beats and music at Red Bull Music Academy Bass Camp Dubai.