Audi Outdoor, Design & Branding LIVE BILLBOARD by Kempertrautmann Hamburg

Adsarchive » Outdoor , Design & Branding » Audi » LIVE BILLBOARD

LIVE BILLBOARD

Pin to Collection
Add a note
Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market Germany
Agency Kempertrautmann Hamburg
Creative Director Fabian Kirner
Art Director Rilana Von Werne
Copywriter Michael Manke, Stefano Sciolti
Producer Produktionsbüro Romey Von Malottky Gmbh
Illustrator Oliver Kray
Released October 2010

Credits & Description

Category: Stunts & Live Advertising
Advertiser: AUDI
Product/Service: AUDI A7
Agency: KEMPERTRAUTMANN WEST
Date of First Appearance: Oct 18 2010
Entrant Company: KEMPERTRAUTMANN, Hamburg, GERMANY
Chief Creative Officer: Kai Röffen
Creative Director: Fabian Kirner
Copywriter: Michael Manke/Stefano Sciolti
Art Director: Rilana Von Werne
Illustrator: Oliver Kray
Art Buyer: Susi Kastner-Linke
Producer: Produktionsbüro Romey Von Malottky Gmbh
Account Manager: Jan Rütten/Hendrik Heine
Other Credits: Film Production: Felipe Ascacibar/Kai Branss/Graphic Design: Bastian Adam
Media placement: Live Billboard - Live Billboard - 18.10.2010
Describe the brief from the client
To create a visual sensation for the AUDI A7 and to enhance the brand image of AUDI by a progressive outdoor activity. The activity needs to be relevant for an international audience, which is open-minded towards art, culture and creativity. They show a high appreciation to aesthetics, design and technolgy.
Describe the challenges and key objectives
"Nothing is more liberating than a blank piece of paper. It’s the chance to create something original."
Nothing is more true than this slogan of the AUDI A7 campaign.
Describe how you arrived at the final design
We had a stunning design object, the biggest photo-realistic representation of an automobile ever. And not only as a picture, but sprayed on a canvas almost 11,000 sq ft. By four fantastic artisits using spray-cans and making use of their enormous design appeal, during a period of 14 days and nights.
Location: Checkpoint Charlie, Berlin.
Size of the paper: 11,000 sq ft.
Timeframe: 14 days.
Artisits: 4.
Aerosol cans: 200.
Give some indication of how successful the outcome was in the market
The event generated huge interest in the new AUDI A7 and of course lots of test drives. Over one million spectators from all over the world watched the event live in Berlin from 16th October to 31st. The activity was covered on the Internet and TV across Europe. Moreover the documentation was the most watched film on AUDI.TV – the brand channel of AUDI. Shortly, the video generated more than 150,000 clicks on YouTube.