Biennale of Sydney Outdoor, Design & Branding 20th Biennale of Sydney [image] 9 by For The People

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20th Biennale of Sydney [image] 9

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market Australia
Agency For The People
Director Andy Wright, Damian Borchok
Executive Creative Director Jason Little
Designer Ben Walker, Jason Little, Sam Mcguinness, Olivia King, Lauren Barber
Typographer Mathieu Reguer
Illustrator Ben Walker
Released October 2016


D&AD 2017
Crafts for Design Typography for Design Wood Pencil

Credits & Description

Agency: For The People
Client: Biennale of Sydney (NGO)
Artworker: Andrew Sanney
Director: Andy Wright
Director: Damian Borchok
Typographer: Mathieu Reguer
Designer: Olivia King
Designer: Lauren Barber
Designer: Ben Walker
Designer: Sam Mcguinness
Designer: Jason Little
Developer: Brady O'Halloran
Production Manager: Elizabeth Malcolm
Illustrator: Ben Walker
Executive Creative Director: Jason Little
Design Agency: For the People
Curator: Stephenie Rosenthal
Brand Director (Client): Terry Harding
The theme of the 20th Biennale of Sydney was titled 'The future is already here — it’s just not evenly distributed’. It speaks to our expectations of a future yet to materialise, and that today’s physical and virtual reality has already bypassed it. Situated at 7 key locations as 'embassies of thought’, the identity connects the venues through iterations of the larger identity. Each embassy has its own typographic language, colour palette and stylised delegate entities. These merge in a dialogue of cultural exchange between spaces, converging and assimilating each other’s characteristics.