Caran d'Ache Crayons: Red by Wirz Werbung Zurich for Caran d'Ache

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Caran d'Ache Crayons: Red

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Industry Stationery
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market Switzerland
Agency Wirz Werbung Zurich
Executive Creative Director Philipp Skrabal
Art Director Paul Labun
Typographer Katja Schlosser
Illustrator Isabelle Bühler
Released April 2011

Awards

Eurobest 2012
Print Miscellaneous Silver
Craft - Print & Poster Art Direction Bronze
Craft - Print & Poster Illustration Bronze

Credits & Description

Media: Print
Category: House, Garden & Pets
Category: Miscellaneous
Advertiser: CARAN D'ACHE
Product/Service: CRAYONS AND PAINT MANUFACTURY
Agency: WIRZ/BBDO
Executive Creative Director: Philipp Skrabal
Art Director: Paul Labun
Illustrator: Isabelle Bühler
Typographer: Katja Schlosser
Account Manager: Isabelle Jubin
Account Manager: Isabelle Jubin
Published: December 2011
Ambient Execution Description
LET IT OUT

Caran d’Ache is Switzerland’s oldest and largest manufacturer of wooden crayons. The brand is know to every child in the country, as well as their parents and grandparents. The crayons campaign shown here is a reminder to them all what they love – or used to love – about Caran d’Ache: the sheer joy of creation, which anyone – no matter how advanced their skills – can relate to.