Clarks Outdoor, Design & Branding Ss17 Butterfly Regent St Windows, 2 by Clarks International

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Ss17 Butterfly Regent St Windows, 2

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Industry Shoes, Apparel & Accessories Stores
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market United Kingdom
Agency Clarks International
Production Harlequin Design London
Released July 2016


Roses Creative Awards 2017
Design Point Of Sale Gold

Credits & Description

Agency: Clarks International
Client: Clarks International
Creative concept by Clarks in-house design team. Production by Harlequin Design.
In a creative solution which made a bold move away from the more conventional mass display of shoes, for the launch of our Spring Summer 2016 sandals collection, the Clarks in-house team displayed just one ‘hero’ style. For women the sandal formed the centre of a spiral of glittering, metallic butterflies; for men the spiral comprised of bugs and insects.
Although intricate in design, the overall installation looked effortless. The use of materials, and the careful placement of each butterfly or insect around a spiral draws the eye to the featured styles. The feeling of summer - already conveyed by the use of butterflies ans insects - is further enhanced by vibrant colours, shades and seasonal hues.