Dentsu Outdoor, Design & Branding The Study Of Human Being, 4 by Dentsu Inc. Tokyo

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The Study Of Human Being, 4

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Industry Shows, Events & Festivals
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Yoshihiro Yagi
Art Director Yoshinaka Ono
Copywriter Haruko Tsutsui, Marina Danjo
Designer Katsunori Nishino
Photographer Ryohei Takanashi
Released September 2016

Awards

Clio Awards 2017
Brand Design Business-to-Business: Posters Gold

Credits & Description

Agency: Dentsu Inc. / Tokyo
Client: Dentsu Advertising Awards Selection Council
Category: Non-Profit Organizations / Charities / Education / Government
Art Director: Yoshinaka Ono
Copywriter: Haruko Tsutsui / Marina Danjo
Creative Director: Yoshihiro Yagi
Designer: Katsunori Nishino
Production Company: J2 Complex Inc. / Tokyo / Amana Inc. / Tokyo / Dentsu On Demand Graphic Inc. / Tokyo
Producer: Ryo Ikeda / Tomomi Arii / Kumiko Furukawa / Masaharu Nishiyama
Digital Artist / Multimedia: Takuya Tsugane
Photographer: Ryohei Takanashi
Market: Minato-Ku
Agency: Dentsu Inc.
Entrant Company: Dentsu Inc.
Agency Network: Dentsu
Holding Company: Dentsu
Production Company: Dentsu Inc.
Advertiser / Brand: Dentsu Advertising Awards Selection Council
Design Company: J2 Complex
Photography Studio: Amana Inc.
Printing Company: Dentsu On Demand Graphic Inc.
Creative Director: Yoshihiro Yagi
Copywriter: Haruko Tsutsui
Art Director: Yoshinaka Ono
Copywriter: Marina Danjo
Designer: Katsunori Nishino
Photographer: Ryohei Takanashi
Retoucher: Takuya Tsugane
Photo Producer: Ryo Ikeda
Photo Producer: Tomomi Arii
Photo Producer: Kumiko Furukawa
Printing Director: Masaharu Nishiyama
Synopsis:
The Dentsu Advertising Awards is the most prestigious advertising award in Japan. We worked on the total design for the Dentsu Advertising Awards 2016 Exhibition. Great advertisements only come from acute observations of the human being: its behavior and the deep understanding of psychology. This universal value never changes with the times, however the modes of advertising become more varied and ambitious.