IKEA Outdoor, Design & Branding Allen the Peregrine, 4 by Mother London

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Allen the Peregrine, 4

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Industry Department Stores & Shopping Malls
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market United Kingdom
Agency Mother London
Creative Director Hermeti Balarin, Ana Balarin
Art Director Oli Rimoldi, Anthony Montagne
Copywriter Oli Rimoldi, Anthony Montagne
Released September 2017

Credits & Description

Advertised brand: IKEA
Advert title(s): Allen the Peregrine
Media: OOH
Advertising Agency: Mother, London
Creative Directors: Ana Balarin, Hermeti Balarin
Art Director: Anthony Montagne, Oli Rimoldi
Copywriter: Anthony Montagne, Oli Rimoldi
Artist / Sculptor: Jason Heppenstall
Project Producer: Emma Hodson
Event Producers: Matt Myatt, Francesca Sharpes
Account Director: Matthew Taylor
Published: September 2017

Synopsis:
IKEA is launching a brand new store in Sheffield. As our gift to the steel city, in collaboration with local artist Jason Heppenstall, we have brought to life Sheffield’s most famous falcon with a little help from an icon of our own. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield’s main station as a joint symbol of the town and the new store.