La Cité du Vin Outdoor, Design & Branding La Cité du Vin Exhibition, Bordeaux [image] by Casson Mann

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La Cité du Vin Exhibition, Bordeaux [image]

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Industry Shows, Events & Festivals, Department Stores & Shopping Malls
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market United Kingdom
Agency Casson Mann
Creative Director Roger Mann
Designer Justin Wilson, Cecile Henry
Released October 2016

Awards

D&AD 2017
Spatial & Experiential Design Exhibition Design Wood Pencil

Credits & Description

Agency: Casson Mann
Client: La Cité du Vin
Exhibition Design: Casson Mann
Lead Project Designer: Gary Shelley
Project Manager: Laure Cheung
Head of Content and Interpretation: Kirsty Kelso
Designer: Cecile Henry
Designer: Justin Wilson
Creative Director: Roger Mann
Synopsis:
La Cité du Vin is the world’s largest centre dedicated to the story of wine. Casson Mann designed the permanent exhibition, which is a spectacular, innovative and playful series of displays, choreographed into a rich and entertaining visitor experience.
Spread out across a floor space of 3,000m
19 different themed areas use a spectrum of interpretative design techniques, to create changes of scale, mood, pace and tone, allowing for moments of rest as well as intensity. These range from the large-scale, immersive and cinematic, to multi sensory, tactile and aromatic, digital interactivity.