Maker's Mark Outdoor, Design & Branding Lighting Sheet Poster, 1 by Hakuhodo Tokyo, SIX Tokyo, Tohokushinsha Film Corporation

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Lighting Sheet Poster, 1

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Industry Whiskey
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market Japan
Agency Hakuhodo Tokyo
Agency SIX Tokyo
Agency Tohokushinsha Film Corporation
Director Takafumi Tsuchiya
Released November 2016

Awards

LIA Awards 2017
Design Art Direction Campaign Gold Winner
Design Motion Graphics - Animation Campaign Gold Winner
Design Poster Campaign Gold Winner

Credits & Description

Entrant: Tohokushinsha Film Corporation, Tokyo
Brand: Makers Mark
Corporate Name of Client: Suntory Holdings Limited.
Agency Account Executive: Yuto Tanimoto
Agency Account Supervisor: Shunsuke Ito
Agency Account Director: Akiro Takeda
Advertising Agency: SIX inc., Tokyo/Hakuhodo Inc., Tokyo
Creative Directors: Shin Takaue/Takeshi Nozoe/Ryusuke Tanaka
Copywriter: Kanako Ishioroshi
Art Director: Ryusuke Tanaka
Production Manager: ONn Matsui
Designer: Furuya Tomoaki
Production Companies: Tohokushinsha Film Corporation, Tokyo/amana inc., Tokyo
Director: Takafumi Tsuchiya
Executive Producers: Takaya Ohmura/Atsuko Tsukioka
Producer: Shinnosuke Sato
Director of Photography: Takashi Suzuki
Editing Facility: digital egg inc., Tokyo
Editor: Sato Yasuaki
Synopsis:
The very first digital media promotion of Maker's Mark. In order to work with a product already well known in Japan, we took a diverse approach, showing the advertisement on a various range of media across Japan, including digital signage, screens on the train and online advertisement on Yahoo! websites. To express 230 years of the brand's history, we featured its trademark "Red Sealing Wax" with iconic motion.