JA Minds Outdoor, Design & Branding JA Minds, 6 by 6D-K Tokyo

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JA Minds, 6

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Industry Advertising & Communication
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market Japan
Agency 6D-K Tokyo
Released January 2013

Awards

D&AD Awards 2013
Branding Branding Schemes/Medium Business Yellow Pencil

Credits & Description

JA stands for Japan Agricultural Cooperatives, the nation’s largest cooperative in its category; JA Minds is an agricultural union responsible for the Tama district in Tokyo. JA was struggling with the reality that people viewed it as somewhat conservative, and it had difficulty communicating the distinctive services it had to offer. Our solution was a new visual identity incorporating pictograms, which could demonstrate the diversity of its business as well as build affinity among a wide audience, including children, senior citizens and those engaging with agriculture
Client: Minds Agricultural cooperative
Designer Shogo Kishino Nozomi Tagami
Art Director Shogo Kishino
Photographer Shingo Fujimoto
Illustrator Ichio Otsuka
Design Agency 6D-K
Brand Director Yasuhiro Kondo