Museum Of Contemporary Art (Moca) Outdoor, Design & Branding 1 Of 100 Book [image] by Leo Burnett Toronto

1 Of 100 Book [image]

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Industry Museums & Libraries
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market Canada
Agency Leo Burnett Toronto
Chief Creative Officer Judy John
Creative Director Lisa Greenberg
Art Director Wong Wai Man
Copywriter Steve Persico
Designer Wong Wai Man
Production Flash Reproductions
Released November 2016

Awards

One Show 2017
Design Promotional: Promotional Items - Single Or Series Merit

Credits & Description

Entrant: Leo Burnett Toronto, Toronto
Brand: Museum Of Contemporary Art
Corporate Name of Client: Museum of Contemporary Art
Agency Account Executive: Maura Kelly
Group Account Director: Allison Litzinger
Chief Strategy Officer: Brent Nelsen
Agency: Leo Burnett Toronto, Toronto
Chief Creative Officer: Judy John
Group Creative Director: Ryan Crouchman
Creative Director: Lisa Greenberg
Copywriter: Steve Persico
Art Director: Man Wai Wong
Agency Producers: Carly Price/Nadia Dunn
Designer: Man Wai Wong
Photography Studio: Fuze Reps, Toronto
Photographers: Arash Moallemi/Mike Tijoe
Retoucher: Simon Tuckett
Production Company: Flash Reproductions, Toronto
Synopsis:
MOCA: THE 1/100 BOOK
Toronto is getting a new Museum of Contemporary Art. To raise funds, a limited edition 'Call for Support' was created for 100 high-net-worth individuals. The 100 books were hand-lettered by an artist in the future home of MOCA. The message was simple: each individual's donation would play an important part in the bigger vision.