Sentralen Outdoor, Design & Branding Sentralen Wayfinding, 7 by Metric

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Sentralen Wayfinding, 7

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Industry Consumer & Public services
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market Norway
Agency Metric
Released September 2016


One Show 2017
Design Immersive / Environmental: Wayfinding Merit

Credits & Description

Category: Consumer Services
Agency: Metric
Client: Sentralen
Designer: Metric
Design Agency: Metric
Sentralen is a mixed-use culture center in Oslo. A building previously occupied by Norway’s first savings bank. The identity uses the1930s logo as a starting point to develop Sentralen’s logotype, a display typeface and three text styles. The result is a mix of old and new — just like the building and its new tenant. The Identity is deployed across all materials and wayfinding. This quality is important in providing a contextual way to identify with Sentralen as place where people come to meet and share ideas, while also functioning as counterpoint to the building’s architecture and mixed-use.
Midt i sentrum av Oslo er Norges eldste sparebankbygg skapt om til et unikt hus med seks fantastiske scener for kulturopplevelser.