SPACE FOR EARTH PAVILION by DESIGNATICS, Facts + Fiction for BDLI

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SPACE FOR EARTH PAVILION

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Industry Shows, Events & Festivals
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market Germany
Agency DESIGNATICS
Agency Facts + Fiction
Creative Director Robert Muller-Brunotte
Art Director Kirsten Köhler
Designer Frank Hussong
Released June 2010

Credits & Description

Category: Exhibitions & Live Events
Advertiser: BDLI
Product/Service: SPACE RESEARCH PAVILION
Agency: FACTS+FICTION
Agency: DESIGNATICS
Date of First Appearance: Jun 8 2010
Entrant Company: FACTS+FICTION, Cologne, GERMANY
Creative Director: Robert Müller (facts+fiction)
Consultant: Dietmar Jähn (facts+fiction)
Art Director: Kirsten Köhler (facts+fiction)
Project Manager: Marcus Becker (facts+fiction)
Designer: Frank Hussong (designatics)
Exhibition Stand Constructer: Conrad Kriwet (Klartext Grafik Messe Event)
Exhibition Stand Constructer: Ulrich Knevels (Klartext Grafik Messe Event)
Media placement: Temporary Exhibition - ILA Berlin - 08.06.2010-13.06.2010

Describe the brief from the client
Outer space – endless frontiers. The aim of the exhibition is to bring the dimensions of European and German space flight alive and to make visitors – in a literal sense – able to grasp them. The “Space for Earth“ pavilion is designed to show visitors the significance and benefit of space exploration and to surprise them with unconventional events.

Describe the challenges and key objectives
On days open to trade visitors the stand should be set up to demonstrate important trends, current space flight applications, and the technological range of competence of the European space flight industry to decision makers in government and business. On the days open to the public the objective of the stand is to convince the general public of the global importance of space for the future. In finding the balance between providing entertainment and transferring knowledge it is necessary to reconcile interaction and information.

Describe how you arrived at the final design
The "Space Pavilion" brings the final frontiers of the universe to Earth. Clichés and notions influenced by movies and the media, also known as “Brain Scripts”, are the point of departure. The depiction of real-life projects, some in their original dimensions, backs preconceptions with space travel technology that can be experienced. Above all, the stands have been designed uniformly with contrasting white and black, placing them apart from the colorful to and fro of the exhibition. The dominating figure is the triangle with rounded corners. Various themed areas highlight the different aspects of space flight and their importance for mankind.

Give some indication of how successful the outcome was in the market
125,000 trade visitors: Representatives from the business and scientific world, government and military as well as industry representatives from all fields of air and space travel. There were also 110,000 private visitors. The initiators (BDLI, DLR, ESA) as well as representatives from government and business gave very positive feedback and were especially impressed by the open exhibition design. The visitors were enthusiastic about the special atmosphere which gave them the feeling of being on their own mission.