Sumatran Orangutan Society (SOS) Outdoor, Design & Branding Penny the Orangutan, 6 by Kimpton Creative

Penny the Orangutan, 6

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market United Kingdom
Agency Kimpton Creative
Creative Director David Kimpton
Released January 2016

Awards

D&AD Awards, 2016
Graphic Design Posters (Graphic Design) Wood Pencil

Credits & Description

Agency: Kimpton Creative
Client: Sumatran Orangutan Society\
Creative Director David Kimpton
Designer Richard Lawton
Illustrator Richard Lawton
Typographer Richard Lawton
Design Agency Kimpton Creative
The Sumatran Orangutan Society is a small charity that helps protect critically endangered Sumatran Orangutans. It relies on lots of small donations as it has a mainly younger supporter base. We were asked to create a fundraising initiative to send to schools and universities. We suggested a poster to illustrate the message that a small amount of money can go a long way. Noticing a correlation between the colour of Orangutans and one penny pieces, we came up with the idea of creating a mosaic of a young Orangutan using nothing but pennies. Instead of constructing it digitally, we physically made it; sorting through over two thousand coins to take advantage of the wide tonal variations found in pennies over the last fifty years. As a result SOS were able to auction the framed artwork for a significant amount of money.