The University of Melbourne Outdoor, Design & Branding Made Possible By Melbourne [image], 6 by McCann Erickson Melbourne

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Made Possible By Melbourne [image], 6

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Industry Education
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market Australia
Agency McCann Erickson Melbourne
Chief Creative Officer Pat Baron
Executive Creative Director Matt Lawson
Art Director Matt Lawson, Caity Moloney
Copywriter Charles Baylis
Production Airbag Productions
Director Travis Hogg
Released October 2016


D&AD 2017
Spatial & Experiential Design Exhibition Design Wood Pencil

Credits & Description

Agency: Mccann Melbourne
Client: Lara Mckay
Chief Creative Officer: Pat Baron
Executive Creative Director: Matt Lawson
Copywriter: Charles Baylis
Art Director: Caity Moloney
Art Director: Matt Lawson
Group Account Director: Charlie Mcdevitt
Account Director: Emma Van Den Berg
Account Manager: Rob Patterson
Account Manager: Meg Andrews
Strategic Planning Director: David Phillips
Strategic Planner: Charmari Kariyakaranage
Media Planning Director: Jane Walshe
Media Planning Manager: Emma Black
Media Planning Manager: Sam Enshaw
Agency Producer: Victoria Conners
Digital Director: Tony Prysten
Social Director: Chris Baker
Digital Producer: Joe Guario
Editor: Tom Mannion
Senior Designer: Dave Budd
Director: Travis Hogg
Production Designer: Jackson Dickie
Production Company: Airbag
Managing Partner: Adrian Bosich
Line Producer: Nick Venn
Concept Artist: Xavier Irvine
Electronic Engineer: Ben Boniface
Digital Designer: Guilherme Pocai De Almeida
Producer: Martin Box
The University of Melbourne’s scientific research has world-changing impact. Their problem was that the world didn’t know about it. Made Possible By Melbourne was a citywide free exhibition of world-changing research that took these breakthroughs out of the University library and turned them into an unmissable attraction. Outdoor advertising space became interactive exhibits telling individual research stories. The exhibition also offered a virtual map, audio guide, cafeteria, free shuttles and walking tour.The exhibition is now touring Australia as an ongoing research-publishing platform.