Tiger Beer Outdoor, Design & Branding Air-Ink [image] 8 by Marcel Sydney

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Air-Ink [image] 8

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Industry Beers and Ciders, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market Asia Pacific
Agency Marcel Sydney
Executive Creative Director Scott Huebscher
Senior Art Director Leslie Sharpe
Senior Copywriter Gavin Chimes
Released September 2016

Awards

One Show 2017
Direct Marketing Print: Flat & Dimensional Merit

Credits & Description

Agency: Marcel Sydney
Client: Heineken Asia Pacific Pte. Ltd.
Founder / Creative Chairman: David Nobay
Executive Creative Director: Scott Huebscher
Senior Copywriter: Gavin Chimes
Senior Art Director: Leslie Sharpe
Head of Art: Emmanuel Bougneres
Head of Production / Producer: Holly Alexander
Senior Print Producer: Chris Beghin
Senior Print Producer: Simon Davis
Client Services Director: Ryan Bernal
Account Director: Alex Buckland
Chief Strategy Officer: Iona Macgregor
Account Manager: Knox Cassidy
Traffic Manager: Toni Carter
Technology Partner: Graviky Labs
Senior Planner: Cathy Song
Designer: Brogen Averill
Designer: Michael Banayos
Description:
Air pollution is a global problem. In Asia, it impacts Tiger Beer every day. In fact, 62% of Tiger sales come from exposed street venues. As a proud supporter of street culture and sustainability, Tiger had a bold idea: use the problem to fight the problem. Introducing Air-Ink, the first ink made from air pollution. Devices were developed to capture soot from vehicle exhausts. This was turned safe, high-quality ink. A range of Air-Ink markers were sent to street artists and activists around the world, creating both artwork and conversation.