Twitter Outdoor, Design & Branding 1311 What's Happening [image] 9

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1311 What's Happening [image] 9

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Industry Website
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Design & Branding
Market United States
Released September 2016


One Show 2017
Design Craft: Photography - Single Or Series Bronze
Print & Outdoor Ambient Media (indoor & Outdoor): Billboards Or Transit - Campaign Merit

Credits & Description

Agency: Twitter
Client: Twitter
Producer: Lee Anne Weldon
Producer: Britt Gardner
Producer: Julie Mastalerz
Chief Marketing Officer: Leslie Berland
Production Manager: Christina Thelin
Designer: Derrit Derouen
Designer: Drew Herron
Art Director: Jayanta Jenkins
Design Director: Joel Lunenfeld
Creative Director: Jim Riswold
Creative Director: Jon Lancaric
Director: Mat Lundberg
Director: Oliver Snoddy
The objective of this OOH campaign was to drive awareness of Twitter’s unique cultural relevance in a bold way that gets people and the press talking. The target audiences were the B2B & B2C press and general populations – with an emphasis on millennials – in large US cities.