|Industry||Against Drugs, Against alcohol|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles, Direct marketing|
|Creative Director||Jim Robinson|
|Account manager||Chris Plummer|
Credits & Description
The brief was to reach young indigenous kids who are taking up smoking. Professional football player Travis Todd is known for his fighting qualities on the football field and was chosen as a indigenous representative to act as healthy role model. Outdoor posters, bus shelters and collectable collateral was sent out to the core of the communities to encourage exercise instead of smoking and to provide the support they need to quit smoking.