Brooks Running Outdoor, Digital, Case study Rule40, 2 by Leo Burnett Chicago

Rule40, 2

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Industry Sportswear, Athletic Footwear & Accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile, Case study
Market United States
Agency Leo Burnett Chicago
Chief Creative Officer Mark Tutssel, Britt Nolan
Executive Creative Director Jon Wyville, Dave Loew
Creative Director Mike Ward, Chris Von Ende
Art Director Chris Von Ende
Copywriter Mike Ward, Meredith Haan
Creative Michael Brumm
Released September 2016

Awards

One Show 2017
Public Relations Integrated Campaign Silver
Public Relations Real-time Response / Activity: Proactive Communications Silver
Social Media Branded Social Post: Branded Social Campaign Bronze

Credits & Description

Agency: Leo Burnett / Chicago
Client: Brooks Running
Category: Sports / Fitness / Sports Apparel
Art Director: Chris Von Ende
Copywriter: Mike Ward / Meredith Haan
Chief Creative Officer: Mark Tutssel / Britt Nolan
Creative Director: Chris Von Ende / Mike Ward
Designer: Alex Alvarez
Production Company: Beast / Chicago
Producer: Lauren Roth
Agency Producer: Michael Petrucelly / Tim Allan
Creative Team: Michael Brumm
Editor: Mark Sheridan
Executive Creative Director: Jon Wyville / Dave Loew
Music & Sound: Marco Morales
Photographer: David Emmite