Kentucky Fried Chicken (KFC) Outdoor, Digital, Case study Kfc Soundbite Chart [image] by Ogilvy Johannesburg

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Kfc Soundbite Chart [image]

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile, Case study
Market South Africa
Agency Ogilvy Johannesburg
Chief Creative Officer Pete Case
Executive Creative Director Matthew Barnes
Creative Director Gregory King, Anneke Jacobs
Copywriter Melusi Mhlungu, Buhle Sebona, Mponeng Sedumedi
Production Gloo Digital Design
Released October 2016

Awards

Loeries Awards 2017
Digital & Interactive Communication Digital Integrated Campaign Campaign Gold

Credits & Description

Agency / Entrant: Ogilvy Johannesburg
Brand: KFC
Product: KFC Sounbite
Business sector: Foods/Restaurants/Fast Food
Regional Agency Group: Ogilvy Emea
Agency: Ogilvy Johannesburg
Account Management: Abigail Holley, Caroline Wood, Musa Phanga, Lauren Mcinnes
Agency Producer: Helen Dhotman, Tara Nicholas, Stephanie Powel, Siya Metane, Vanessa Mazabane, Eddie Ramalotja, Lampost, Jeanne-marie Hickly, Jane Paoli, Natalie Choate, Colleen Idle
Animation Company: Gloo@ogilvy
Animator: Marina Le Roux, Neill Pretorius
Brand Representative (Client): Benjamin Schoderer, Jacques Cronje, Lauren Turnbull, Lebo Sekere, Mike Middleton, Thabisa Mkhwanazi, Vickey Jacoby
Chief Creative Officer: Pete Case
Creative Director: Gregory King, Anneke Jacobs
Designer: Anneke Jacobs, Gregory King, Marina Le Roux, Neill Pretorius, Jacques Du Toit, Michael Zulu, Sally Van Rensburg, Georgina Katz, Jac Sun, Robert Hart, Kevin Whiteman, Adriana Webb, Marike Hechter
Digital Agency/Production Company: Gloo@ogilvy
Director: Mfundo Mkhize
Executive Creative Director: Matthew Barnes
Information Architect/UX Design: Gregory King, Anneke Jacobs
Media Agency: Mindshare
Media Planner/Strategist: Wandisile Nkabinde, Zintle Botha, Michel Mahieu
Performance: Pontsho, Tatum, Gibson, Vincent
Photographer: Justin Dingwall
Producer: Joe Nkosi
Programmer/Software Dev: Graham Talbot, Christopher Marais, Liezel Breytenbach, Mark-clint Adams
Social Media & Community Management: Kirsty Ballard, Nonkululeko, Sanesh Maharaj, Kaylynn Smith
Strategist: Sinead Dennis, Ismail Jooma Gregory King, Anneke Jacobs
Copywriter: Buhle Sebona, Melusi Mhlungu, Mponeng Sedumedi