|Media||Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile, Case study|
|Agency||J. Walter Thompson Sydney|
|Associate Creative Director||Sinead Roarty|
|Executive Creative Director||Simon Langley|
|Creative Director||Carlos Guedes|
|Senior Art Director||Alexandra Antoniou|
Credits & Description
In a global, real-time data-led campaign devised and executed by J Walter Thompson Sydney, more than 40,000 Subway restaurants in more than 60 countries recently invited customers to join the Subway Live Feed to help fight hunger around the world. The Subway Live Feed concept, developed specifically to celebrate World Sandwich Day on Friday November 3, saw Subway partnering with local hunger-relief charities. Locally, Subway partnered with Foodbank Australia. For every Sub bought, Subway gave a meal to someone in need through partner charities. Meals donated on World Sandwich Day were tracked through the Subway Live Feed digital ticker in real time.