World Sandwich Day 2017 by J. Walter Thompson Sydney for Subway

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World Sandwich Day 2017

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile, Case study
Market Australia
Agency J. Walter Thompson Sydney
Associate Creative Director Sinead Roarty
Executive Creative Director Simon Langley
Creative Director Carlos Guedes
Senior Art Director Alexandra Antoniou
Designer James Tranter
Released November 2017

Credits & Description

In a global, real-time data-led campaign devised and executed by J Walter Thompson Sydney, more than 40,000 Subway restaurants in more than 60 countries recently invited customers to join the Subway Live Feed to help fight hunger around the world. The Subway Live Feed concept, developed specifically to celebrate World Sandwich Day on Friday November 3, saw Subway partnering with local hunger-relief charities. Locally, Subway partnered with Foodbank Australia. For every Sub bought, Subway gave a meal to someone in need through partner charities. Meals donated on World Sandwich Day were tracked through the Subway Live Feed digital ticker in real time.
Media: Interactive
Category: Restaurants & fast food
URL: https://www.subwaylivefeed.com...
Client: Subway
Agency: J. Walter Thompson Sydney
Country: Australia
Executive Creative Director: Simon Langley
Producer: Paul Friedmann
Assoc Creative Director: Sinead Roarty
Senior Art Director: Alexandra Antoniou
Executive Planning Director: Angela Morris
Senior Account Director: Jack Blades
Account Manager: Bronte Rohrig
Account Executive: Will Berry
Editor: Kel Gronow
Designer: James Tranter
Managing Director: Deniz Nalbantoglu
Creative Director: Carlos Guedes
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