SMOKING KID by Ogilvy & Mather Bangkok for Thai Health Promotion Foundation (ThaiHealth)

SMOKING KID

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Industry Anti-smoking
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile, Case study
Market Thailand
Agency Ogilvy & Mather Bangkok
Released June 2012

Awards

Cannes Lions 2012
Outdoor Lions Stunts & Live Advertising Bronze

Credits & Description

Type of entry: Ambient
Category: Stunts & Live Advertising
Advertiser: THAI HEALTH PROMOTION FOUNDATION
Product/Service: ANTI-SMOKING AWARENESS
Agency: OGILVY & MATHER Bangkok, THAILAND
Advertiser THAI HEALTH PROMOTION FOUNDATION
Product ANTI-SMOKING AWARENESS
Entrant OGILVY & MATHER Bangkok, THAILAND
Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: SMOKING KID
Advertiser/Client: THAI HEALTH PROMOTION FOUNDATION
Product/Service: ANTI-SMOKING AWARENESS
Entrant Company: OGILVY & MATHER Bangkok, THAILAND
DM/Advertising Agency: OGILVY & MATHER Bangkok, THAILAND
Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn (Executive Creative Director)
Taewit Jariyanukulpan/Prasert Vijitpawan (Creative Director)
Denchai Kheereerak/Kris Garford Spindler (Copywriter)
Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Asawin Tejasakulsin (Art Director)
Uravasee Chuturonggukul (Producer)
Description of Ambient execution
At smoking areas outside busy public buildings in central Bangkok and suburbs, we get child actors aged 7 to 10, holding a cigarette, to walk up to adults and ask them for a light. When adults refuse and warn the children not to smoke, the child actors would ask them why they themselves are smoking and hand a brochure to the adults.