Warner Bros. Outdoor, Digital, Case study Lego Batman by Circus

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Lego Batman

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Industry Records & Cinema Production, Online Game
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile, Case study
Market Brazil, Mexico, Costa Rica, Colombia, Guatemala, Panama, Puerto Rico, El Salvador
Agency Circus
Creative Director Noel Gomez, Jacobo Perez
Copywriter Stephanie Gorman
Released May 2017

Credits & Description

Media: Digital
Category: Games, Toys
Client: Warner Bros (WB)
Ficha Técnica – Circus / Warner Bros. Pictures
Client: Warner Bros. Pictures

Product: Lego Batman

Additional: Vuélvete Batman
Media: Outdoor

Country: Latin America
Advertising Agency: Circus, La, Usa
Agency: Circus

ECD: Federico Duran
Cto: Carlos Tejeda
Client Services: Christopher Roberts
Account: Marina Fretes
Creative Directors: Jacobo Perez , Noel Gómez
Project Leader: Alan Nicolas Ferreyra
Digital Art Director: Sergio Chaile
Head of Development: Nazareno Pesado
Developer: Maria Jose Lopez Quintana, Emiliano Gabriel Labollita
Copywriter: Stephanie Gorman
Animation: Roberto Atala
Date: May, 2017
Circus LA developed an innovative activation integrating mobile strategies with outdoor, in which invited the fans of the film to appear with Batman in the streets of Mexico, Brazil, Colombia, Puerto Rico, Guatemala, Costa Rica, El Salvador and Panama.