Morgan Stanley Outdoor, Digital, Design & Branding Morgan Stanley Digital Signage Times Square by Bloomberg Businessweek

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Morgan Stanley Digital Signage Times Square

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile, Design & Branding
Market United States
Agency Bloomberg Businessweek
Executive Creative Director Damian Totman
Creative Director Lutz Vogel
Copywriter Peter Seterdahl
Released May 2016


D&AD Awards, 2016
Graphic Design Data Visualisation Yellow Pencil
Digital Design Digital Design Wood Pencil

Credits & Description

Agency: Bloomberg Marketing Studio
Client: Morgan Stanley
Animator: Federico Saenz Recio
Animator: Brian Sensebe
Copywriter: Peter Seterdahl
Creative Director: Lutz Vogel
Designer: Jordan Achilli
Editor: John Luisi
Executive Creative Director: Damian Totman
Producer: Adam Jenkins
Video Producer: Justin Malko
Creative Agency: Bloomberg
Marketing Director: Carl Fischer
Project Manager: Nell Eberhardt
In September '15, Morgan Stanley unveiled a refresh of the iconic screens that have wrapped their world headquarters in Times Square since 1996.
These new screens, covering 13,000 sq. ft., carry a range of branding, dynamic content and live data visualization.
A strong visual system was created to be typographic, info-graphic and cinematic, blending data and design to help tell the Morgan Stanley brand story.
Dynamically-generated playlists are tailored to the changing audience and adjust with market changes. This intelligent system constantly reinvents itself, never staying the same.