|Industry||Cinemas, Theatres & Concert Halls|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile, Design & Branding|
|Creative Director||Elliott Chaffer|
Credits & Description
NEW YORK, NY – What would it take to get moviegoers to come to the theater early to see the pre-show entertainment? That was the branding challenge facing Loyalkaspar, the Entertainment Branding Agency led by David Herbruck and Beat Baudenbacher, when they tackled the rebrand of Screenvision, the leader in cinema advertising representing over 2,300 theaters across the U.S.