TBWA Lisbon Outdoor, Digital, Promo, Case study 19 Characters Project - The Urban Twitter by TBWA Lisbon

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19 Characters Project - The Urban Twitter

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Industry Advertising agencies, Business equipment & services
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile, Promo & PR, Case study
Market Portugal
Agency TBWA Lisbon
Photographer André Sartorelli E Fernando Lopes
Released October 2012

Credits & Description

Media: Online
Category: Agency self-promo
Agency: TBWA
Brand: TBWA
Geo: Europe, Portugal
TBWA Lisbon transformed the agency 19 windows in the world's first 'Urban Twitter'. The 36m long tweets were about the hot topics of the Portuguese society during its most severe crisis in more than 40 years. Politics, taxes, troika, Europe, Merkel's visit, Obama re-election in giant tweets that impacted directly hundreds of thousands in the street and through social media.
Advertising Agency: TBWA, Lisbon, Portugal
Executive Creative Directors: Leandro Alvarez, João Vasconcelos
Art Directors: Tiago Mesquita, Julliano Bertoldi, Gezo Marques, Isaac Afonso
Copywriters: Leandro Alvarez, Nuno Leal, João Ribeiro, Hellington Vieira, Jairo Gruenberg, Ilídio Baltazar, Filipa Soares, Rodrigo Guerreiro
Photographer: André Lopes
Additional credits: Luis Miguel, António Serrano