Bijoux Indiscrets Outdoor, Digital Librería de orgasmos [image] 4 by Proximity Madrid

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Librería de orgasmos [image] 4

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Industry Sex shop, Website
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile
Market Spain
Agency Proximity Madrid
Chief Creative Officer Eva Santos
Executive Creative Director Susana Pérez
Creative Director David Despau
Art Director Cristina Luna, Antonio Jiménez.
Copywriter Fernando Esteban
Released June 2017


El Ojo Festival 2017
Vía Pública Digitales Plata

Credits & Description

Title: Orgasm Sound Library
Agency: Proximity Madrid
Brand: Bijoux Indiscrets
Subbrand/Product: Juguetes Eróticos
Country: Spain
Entrant Company: Proximity Madrid
Advertising Agency: Proximity Madrid
Pr Agency: Proximity Madrid
Production Company: Proximity Madrid
Chief Creative Officer: Eva Santos (Proximity Spain)
Executive Creative Director: Susana Pérez (Proximity Madrid)
Creative Director: David Despau (Proximity Madrid)
Art Director: Antonio Jiménez (Proximity Madrid)
Art Director: Cristina Luna (Proximity Madrid)
Copywriter: Fernando Esteban (Proximity Madrid)
Account Supervisor: Patricia Montero (Proximity Madrid)
Account Executive: Amanda Esteban (Proximity Madrid)
Technology Director: Rafael Zafra-Polo (Proximity Madrid)
Creative Technology Director: Víctor Madueño (Proximity Madrid)
Head Of Social: Diego Alonso (Proximity Madrid)
Community Manager: Ainhoa Labarta (Proximity Madrid)
Production Director: Gemma Selga (Proximity Madrid)
Editor: Elías Maldonado (Proximity Madrid)
Editor: Teresa Muñoz (Proximity Madrid)
Communications Director: Laura Carrillo (Proximity Madrid)
Entry Summary:
22.5% of Spanish women have never or almost never managed to achieve an orgasm during sexual intercourse and most of them feel such pressure to reach orgasm or to reach it in the way their male partners are expecting that 52% of women occasionally end up faking orgasms and 11.8% always fake them. Why? A huge number of articles and studies show that the image we have of sex is completely distorted by what we have seen in the media, especially in porn movies. 63% of women believe we have an unrealistic image of sex and 49% believe they did not get enough sex education when they were young.We found that sound is one of the aspects of sexual life most affected by false beliefs and prejudices. Realising sound was a powerful creative asset, we decided to use it as the main basis of our campaign to empowering women.
The Library of Real Orgasms invite everyone to record, listen and share the sound of a real orgasm. Cutting-edge technology on the website then transformed the sound into “Data Art”, a unique and customised artwork for every participating woman. With all this “Data Art” we created an exhibition that is touring the world's greatest cities and which will culminate at the New York Museum of Sex. It consists of a sample of the more than 750 orgasms we have received from 51 countries, including the real orgasm from one of Spain’s best porn stars and feminist director, Amarna Miller. For her orgasm, the only one in the library that is not anonymous, we created an interactive poster that allows you to listen to it with the simple stroke of a finger, and it is the star piece in the exhibition.