The Return of Dictator Ben Ali by Memac Ogilvy Label Tunis for Engagement Citoyen

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The Return of Dictator Ben Ali

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile
Market Tunisia
Agency Memac Ogilvy Label Tunis
Released July 2012

Awards

Epica Awards 2012
Interactive Online Films Bronze

Credits & Description

Agency (city): Memac Ogilvy Label
Creative Director(s): Nicolas Courant
Copywriter(s): Asma Kanzari, Mehdi Lamloum, Yosri Mimouna
Art Director(s): Gerald Heraud, Yassine Boughaba
Short explanation
After decades of dictatorship, Tunisians had finally overthrown Ben Ali. But a few weeks before their first ever elections, they were fed up with politics. Only 55% at best would vote, ignoring the power and consequences their vote could have in helping build the democracy they had fought for. Engagement Citoyen, a non-profit organization that aims to promote Tunisians' democratic awakening, asked us to convert apathy into action. To re-activate people's political engagement, we needed a strong and effective remider. So we set up a provocative and visually engaging stunt. We put back Ben Ali's giant poster in La Goulette and let people directly experience the real danger of abstention: the return of dictatorship ! A very special poster designed to provoke protests and encourage people to tear it down. And when they did so, they discovered
another poster underneath: BEWARE, DICTATORSHIP CAN RETURN. ON OCTOBER 23RD, VOTE.
Description
Engagement Citoyen is a non-profit organization that aims to promote Tunisians' democratic
awakening.