Newcastle City Council Outdoor, Digital 360 Reasons to be in Newcastle by Enigma

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360 Reasons to be in Newcastle

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Industry Destinations (Countries & Places)
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile
Market Australia
Agency Enigma
Executive Creative Director Pete Chapman
Production VRXP
Released December 2017

Credits & Description

Media: Outdoor
Category: Public interest
Client: Newcastle City Council
Agency: Enigma
Production: VRXP
Country: Australia
Director: Andy Gallagher
Executive Creative Director: Peter Ogden
Senior Art Director: Matt Plummer
Senior Copywriter: Matt Dawe
Agency Producer: Katie Hope
Newcastle NOW
Marketing & Communications Coordinator: Kristie Ferguson
Membership Coordinator: Natasha Lumley
The Business Centre
Chief Operations Officer: Steve Wait
Marketing, Communication & Digital Engagement Manager: Stephanie Moscovis
Newcastle City Council
Economic Development Coordinator: Gregory Fenwick
Smart City Coordinator: Nathaniel Bavinton
Smart City Officer: Desiree Sheehan
Executive Director: Pete Chapman
Senior Account Director: Brendan Swansborough
Account Coordinator: Madeline McFarlane
Senior Digital Account Manager: Ilona Leibbrandt
Senior Integrated Designer: Ana Sutter
Developer: Ben Sutter
While Newcastle, Australia might be well known for its legendary surf and laidback culture, many wouldn’t guess its also a world-class city full of business, employment and investment opportunities.
So, to convince young professionals to make the move and set up their careers in Newcastle, we wanted to show the city in a surprising new light. The idea for the campaign was driven by a simple truth - Newcastle is a city full of diverse and unexpected experiences, and if you didn't know any better, you could guess they were in any great city anywhere in the world. Using the Z Cam V1Pro, the world's leading 3D 360 VR camera, we shot eight locations in and around the city to create our core content film. The film was then put to the test in a public activation, where we asked people to pop on a VR headset and try and name all eight amazing locations. The twist being that they were all in one incredible place. Newcastle.
The reactions were turned into an online film and promoted on social media, targeting Sydney based skilled works, business owners and investors, as a way of encouraging them to consider Newcastle as a place to relocate if they’re seeking a more balanced lifestyle.