|Industry||Charities, Foundations, Volunteers|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile|
|Agency||Publicis Conseil Paris|
|Executive Creative Director||Cedric Gueret|
|Creative Director||Cédric Auzannet|
Credits & Description
Humanitarian organisations will be using the opportunity to raise awareness on the global issue of the lack of access to clean water. UNICEF France will be taking action again this year, with their inaugural launch of “Water Challenges”. As part of this initiative, everyone can get involved via the exclusively digital campaign, “H2O Filter.” The idea, collecting water in our Twitter accounts and giving it to those who need it most.