H2O Filter, 2 by Publicis Conseil Paris for UNICEF (United Nations International Children’s Emergency Fund)

H2O Filter, 2

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile
Market France
Agency Publicis Conseil Paris
Executive Creative Director Cedric Gueret
Creative Director Cédric Auzannet
Copywriter Kim Levy
Released March 2016

Credits & Description

Humanitarian organisations will be using the opportunity to raise awareness on the global issue of the lack of access to clean water. UNICEF France will be taking action again this year, with their inaugural launch of “Water Challenges”. As part of this initiative, everyone can get involved via the exclusively digital campaign, “H2O Filter.” The idea, collecting water in our Twitter accounts and giving it to those who need it most.
Media: Interactive
Category: Charities & appeals
URL: http://h2o-filter.unicef.fr/
Client: Unicef
Agency: Publicis Conseil, Paris
Country: France
Executive Creative Director: Cédric Gueret
Creative Director: Cédric Auzannet
Copywriter: Kim Levy
AD Assistant, Motion, Web Designer: Thimotee Bouquet
Film Editor: Jean-François Clapeau
Account Managers: Caroline Darmon, Elodie Orosco, Louise Riu
Social Media Manager: Matthieu Etienne
Senior Data Scientist: Siddhartha Chatterjee