PICHON-KUN CAR by Hakuhodo DY Media Partners Tokyo for Daikin

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PICHON-KUN CAR

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Hakuhodo DY Media Partners Tokyo
Creative Director Yasuro Nishimura
Producer Takao Yanagi
Account Supervisor Hiroyuki Yamashita
Released May 2009

Credits & Description

Category: Ambient: Transit
Advertiser: DAIKIN INDUSTRIES
Product/Service: 10TH ANNIVERSARY OF PICHON-KUN
Agency: HAKUHODO DY MEDIA PARTNERS INC.
Agency: HAKUHODO
Creative Director: Yasuro Nishimura
Account Supervisor: Hiroyuki Yamashita
Producer: Takao Yanagi
Date of First Appearance: May 7 2009 12:00AM
Entrant Company: HAKUHODO DY MEDIA PARTNERS INC., Tokyo, JAPAN

Description of Ambient execution
Utilized Daikin's owned media - company car - and turn them into the brand mascot, Pichon-kun. Pichon-kun shaped cars traveled across Japan and Pichon-kun cars' whereabouts could be followed on Daikin's special website. This tailor-made branded cars attracted consumers as well as media and news outlets, gaining huge media publicity nationwide and became one of the most talked about topics on social media.