3M Outdoor Barbie Girl, 2 by Cheil Germany

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Barbie Girl, 2

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Industry Paints, Paint Brushes, Adhesives
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Cheil Germany
Chief Creative Officer Roland Rudolf, Malcom Poynton
Associate Creative Director Ivan Au
Executive Creative Director Paul Chan, Joern Welle, Thomas Schroeder
Creative Director Arnab Biswas
Art Director Daniel Baek, Trang Le Thu
Senior Art Director Rafael Magessi
Senior Copywriter Chris Druecks
Released November 2016


LIA Awards 2017
Billboard Consumer Campaign Gold Winner
Billboard Use Of Typography Campaign Gold Winner

Credits & Description

Media: Outdoor
Category: Other
Client: 3M
Corporate Name of Client: 3M Hong Kong Limited
Agency: Cheil Worldwide Germany
Media Company: Cheil Worldwide, Hong Kong
Country: Germany
Chief Creative Officer: Malcom Poynton
Chief Creative Officer: Roland Rudolf
Executive Creative Director: Paul Chan
Executive Creative Director: Thomas Schroeder
Executive Creative Director: Joern Welle
Creative Director: Arnab Biswas
Art Director: Daniel Baek
Art Director: Trang Le Thu
Assoc Creative Director: ivan au
Senior Copywriter: Chris Druecks
Senior Art Director: Rafael Magessi
Agency Producer: Cindy Steigerwald
Client Supervisor: Andy Wong
Media Company: Cheil Worldwide Hong Kong, Hong Kong
Business Director: Jong Bin Lee
Illustrator: Buff Diss
Typographers: Arnab Biswas/Buff Diss
Creative Service Associate Director: Denise Chan
When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. A perfect vehicle to demonstrate 3M’s all-purpose Heavy Duty Duct Tape. We took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable.