3M Outdoor Hey Macarena, 3 by Cheil Germany

Adsarchive » Outdoor » 3M » Hey Macarena, 3

Hey Macarena, 3

Pin to Collection
Add a note
Industry Stationery
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Cheil Germany
Chief Creative Officer Roland Rudolf, Malcom Poynton
Associate Creative Director Ivan Au
Executive Creative Director Paul Chan, Joern Welle, Thomas Schroeder
Creative Director Arnab Biswas
Art Director Daniel Baek, Trang Le Thu
Senior Art Director Rafael Magessi
Copywriter Paul Chan
Senior Copywriter Chris Druecks
Illustrator Buff Diss
Released November 2016

Awards

LIA Awards 2017
Billboard Consumer Campaign Gold Winner

Credits & Description

Entrant: Cheil Worldwide Germany, Schwalbach Am Taunus
Brand: 3m
Corporate Name of Client: 3M Hong Kong Limited
Client Supervisor: Andy Wong
Media Company: Cheil Worldwide Hong Kong, Hong Kong
Business Director: Jong Bin Lee
Creative Service Associate Director: Denise Chan
Advertising Agency: Cheil Worldwide Germany, Schwalbach am Taunus/Cheil Hong Kong, Hong Kong
Global Chief Creative Officer: Malcom Poynton
Chief Creative Officer: Roland Rudolf
Executive Creative Directors: Paul Chan/Thomas Schroeder/Joern Welle
Creative Director: Arnab Biswas
Associate Creative Director: Ivan Au
Senior Copywriter: Chris Druecks
Copywriter: Paul Chan
Senior Art Director: Rafael Magessi
Art Directors: Daniel Baek/Trang Le Thu
Agency Producer: Cindy Steigerwald
Illustrator: Buff Diss
Typographers: Arnab Biswas/Buff Diss
Synopsis:
When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. A perfect vehicle to demonstrate 3M’s all-purpose Heavy Duty Duct Tape. We took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable.