4creative Outdoor SEVEN DWARVES MINITURE POSTERS by 4creative

Adsarchive » Outdoor » 4creative » SEVEN DWARVES MINITURE POSTERS


Pin to Collection
Add a note
Industry Advertising agencies, Business equipment & services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency 4creative
Creative Director Tom Tagholm
Art Director Molly Manners
Producer Ed Webster
Photographer Gary Salter
Released February 2012

Credits & Description

Category: Small Scale Special Solutions
Advertiser: 4CREATIVE
Product/Service: SEVEN DWARVES
Agency: 4creative
Creative Director: Tom Tagholm
Copywriter: Molly Manners
Art Director: Molly Manners
Photographer: Gary Salter
Producer: Ed Webster

Ambient Execution Description
The campaign for Seven Dwarves was a light hearted, fun, inclusive reference to the size of the larger than life characters in the show. The noise around it created tonnes of PR from consumer press nationally. To play further on this we created a handful of tiny, perfect little posters and dotted them around town to create photo opportunities. This very simple idea that was executed in no time created noise in the street and some great photos that appeared in trade press such as Campaign, Creative Review and Brand Republic.