LABYRINTH by F/Nazca Saatchi & Saatchi Sao Paulo for 50graus.org

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LABYRINTH

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Creative Director Fabio Fernandes, Pedro Prado, Eduardo Lima, Carlos Di Celio
Art Director Bruno Oppido
Copywriter Erick Stossel
Photographer Bruno Rondinelli
Account Supervisor Laura Gianfaldoni
Released March 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: 50GRAUS.ORG
Product/Service: SAVING WATER INITIATIVE
Agency: F/NAZCA SAATCHI & SAATCHI
Creative Director: Fabio Fernandes/Eduardo Lima
Copywriter: Erick Stossel
Art Director: Bruno Oppido
Account Supervisor: Laura Gianfaldoni
Advertiser's Supervisor: Paula Yuri Obata
Photographer: Bruno Rondinelli
Date of First Appearance: Mar 16 2009 12:00AM
Entrant Company: F/NAZCA SAATCHI & SAATCHI, São Paulo, BRAZIL

Description of Ambient execution
Raise society’s awareness of environmental education and the right use of water, avoiding waste. Solution: We constructed a labyrinth in front of the drinking fountains of the main parks in the city to alert the population about the shortage of water in the planet, demonstrating how hard the access to it can become.