HOME BOX by Sancho BBDO Bogota for A Roof For My Country (Un Techo Para Mi Pais)

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Colombia
Agency Sancho BBDO Bogota
Art Director Hector Niel
Copywriter Alexis Alvarez, Daniel Fierro, Victor Ramírez
Released February 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: UN TECHO PARA MI PAÍS COLOMBIA
Product/Service: HOMELESSNESS CHARITY
Agency: SANCHO BBDO COLOMBIA
Creative Director: Daniel Álvarez/Héctor Niel
Copywriter: Daniel Álvarez/Victor Ramírez
Art Director: Héctor Niel
Account Manager: Jose Daniel León
Date of First Appearance: Feb 14 2010 12:00AM
Entrant Company: SANCHO BBDO COLOMBIA, Bogotá, COLOMBIA

Description of Ambient execution
The artistic exhibition was located in the street using the light posts to proyect human figures through the wholes.