Aa Alcoholics Anonymous Outdoor THE BAR, YOUR SECOND HOME by J. Walter Thompson Sao Paulo

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THE BAR, YOUR SECOND HOME

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Industry Social Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency J. Walter Thompson Sao Paulo
Executive Creative Director Roberto Fernandez, Ricardo John
Art Director Gabriel Gariba, Pedro Galdi
Copywriter Erick Rosa, Fernando Duarte
Producer Green Movie Group, Www.manipula.art.br
Account Supervisor Carla Magro, Adriana Assumpção
Released September 2011

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: ALCOHOLICS ANONYMOUS
Product/Service: ALCOHOLICS ANONYMOUS
Agency: JWT BRAZIL
Executive Creative Director: Roberto Fernandez | Ricardo John
Creative Director: Erick Rosa
Copywriter: Erick Rosa | Fernando Duarte
Art Director: Gabriel Gariba | Pedro Galdi
Art Buyer: Renata Sayao | Fafá Oliveira
Account Supervisor: Carla Magro | Adriana Assumpção
Advertiser's Supervisor: Silvio Magalhães | Hugo Luis
Producer: Movie/Art
Account Manager: Luciana Rodrigues
Planner: Fernand Alphen
Account Manager: Luciana Rodrigues
Planner: Fernand Alphen
Other Credits: Photographic Producer Assistant: Gabriela Arieira
Ambient Execution Description
To bring an important subject to the table, alcoholism, we literally used a popular Bar in São Paulo. In Brazil it is common for bars to write down your name and last name as you pick up the tab at the entrance. We used the names of customers to print actual replicas of household bills (Cable, Energy, Gas and Water) with their names on it and the Bar's Address. These bills were handed to customers. Once they were surprised and opened it, a message from the AA read: For others, this is a reality. The bar becomes a second home. If you know someone who suffers from this problem, please contact the Alcoholics Anonymous.
For others, this is a reality, the Bar becomes a second home.
If you know anyone who suffers from this problem, please contact the AA.