DRUMMER by The Jupiter Drawing Room South Africa for Absa Bank

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DRUMMER

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Industry Shows, Events & Festivals, Banking, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency The Jupiter Drawing Room South Africa
Executive Creative Director Thomas Cullinan Johannesburg
Creative Director Darren Cronje, Rajesh Ranchod Johannesburg
Art Director Darren Crionje, Celina Guimaraes, Liana Liebenberg
Copywriter Francois Delport
Producer Wendy Leissner-Machanik, Tonia Scott
Photographer Ross Garret
Account Supervisor Lufuno Makungo
Illustrator Liana Liebenberg, Renata Vice Johannesburg
Released April 2011

Credits & Description

Category: Entertainment, Retail, Restaurants, Publications
Advertiser: ABSA BANK
Product/Service: SPONSORSHIP OF THE 2011 KKNK ARTS FESTIVAL
Agency: THE JUPITER DRAWING ROOM (SOUTH AFRICA)
Date of First Appearance: Apr 2 2011
Entrant Company: THE JUPITER DRAWING ROOM (SOUTH AFRICA), Johannesburg, SOUTH AFRICA
Chief Creative Officer: Brad Reilly
Executive Creative Director: Thomas Cullinan
Creative Director: Darren Cronje/Rajesh Ranchod
Copywriter: Francois Delport
Art Director: Darren Crionje/Renata Vice/Celina Guimaraes/Liana Liebenberg
Photographer: Ross Garret
Illustrator: Renata Vice/Liana Liebenberg
Art Buyer: Heather Wolmarans
Account Supervisor: Lufuno Makungo
Producer: Tonia Scott/Wendy Leissner-Machanik
Account Manager: Frankie Robinson
Other Credits: Whatwewant (Production Co.)

English Translation of Main Headlines
KKNK is an annual Afrikaans national arts festival, encompassing all the arts (i.e.theatre, visual, music, lifestyle, culinary and spoken word). Our brief was to communicate this wide variety of art forms at this year’s festival.

Our campaign theme / title was 'Die Kunste Kom Bymekaar' (where the arts come together) - using art to promote art.

For execution of our print campaign, we took snapshots of the process involved in an artistic creation: showcasing the artists and their relevant discipline. We then combined them with other art forms to create the final visual.