Absolut Outdoor Absolut: Poster of extreme purity by TBWA Paris

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Absolut: Poster of extreme purity

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Industry Vodka
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency TBWA Paris
Released December 2011

Credits & Description

From the 14th December ABSOLUT Vodka will take over one of Avenue de l’Opéra’s bus shelters, giving Parisians the chance to see a poster of extreme purity. Made without ink, without chlorine, on 100% cellulose paper and only artist Simon Schubert’s intricate folding technique, this campaign, conceived by TBWA\BEING Paris, celebrates purity from every angle.

Advertising Agency: TBWA\BEING Paris, France