THE WORLD´S LARGEST PHOTOEXHIBITION by TBWA\ Dusseldorf for Absolut

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THE WORLD´S LARGEST PHOTOEXHIBITION

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Industry Vodka
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency TBWA\ Dusseldorf
Creative Director Dirk Henkelmann
Art Director Philip Borchardt, Thiago Zanato Tripodi
Account Supervisor Richard Breaux
Released October 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: PERNOD RICARD
Product/Service: ABSOLUT VODKA
Agency: TBWA\GERMANY
Creative Director: Philip Borchardt/Dirk Henkelmann
Art Director: Thiago Zanato/Philip Borchardt
Account Manager: Manuela Bosch
Account Supervisor: Richard Breaux
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: TBWA\GERMANY, Berlin, GERMANY

Description of Ambient execution
Absolut created the first exhibition that turned an entire city into a museum. In a size of up to 240 m2, the works of photographer Danny Clinch were shown on mega posters, portraying the band Wolfmother and the pure Rock & Roll life. People were invited by free cards, and received background information via mobile content directly at the exhibition site. All information, a tour plan and the audio guide were also available on the website. Even a special rock bottle was designed.