LEARN YOGA FROM EXPERTS by Ogilvy & Mather Bangkok for Absolute Yoga

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LEARN YOGA FROM EXPERTS

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Industry Sports and Health Clubs, Gyms, Yogurt
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Thailand
Agency Ogilvy & Mather Bangkok
Creative Director Prapat Rojanapiyawong
Art Director Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Worarit Boonpirom, Teerayut Chureytim
Copywriter Mantira Srichandra
Released November 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: ABSOLUTE YOGA
Product/Service: YOGA STUDIO
Agency: OGILVY & MATHER
Executive Creative Director: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
Creative Director: Prapat Rojanapiyawong
Copywriter: Mantira Srichandra
Art Director: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Worarit Boonpirom/Teerayut Chureytim
Account Manager: Siriphol Kitsothorn
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: OGILVY & MATHER, Bangkok, THAILAND

Description of Ambient execution
Absolute Yoga shows their expertise in yoga by demonstrating flexibility. They sent yoga instructors to several shopping malls in Bangkok, and had them lay in suitcases to hand out leaflets. The objective was to evoke surprise and draw interest.