Accident Compensation Corporation (acc) Outdoor FABRIC SCOOTERS by Clemenger BBDO Wellington

FABRIC SCOOTERS

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Industry Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market New Zealand
Agency Clemenger BBDO Wellington
Executive Creative Director Philip 'duster' Andrew
Art Director Ben Davidson
Copywriter Alex Metson
Producer Scott Mcmillan
Account Supervisor Jonathan Hales
Released August 2011

Credits & Description

Category: Transit
Advertiser: ACCIDENT COMPENSATION CORPORATION (ACC)
Product/Service: SCOOTER SAFETY - INJURY PREVENTION
Agency: CLEMENGER BBDO
Executive Creative Director: Philip Andrew
Copywriter: Alex Metson
Art Director: Ben Davidson
Account Supervisor: Jonathan Hales
Advertiser's Supervisor: Megan Nagel
Producer: Scott Mcmillan
Account Manager: Jill Pinfold
Account Manager: Jill Pinfold
Other Credits: Izzat Design
Ambient Execution Description
New Zealand’s Accident Compensation Corporation (ACC) has had to deal with a dramatic rise in scooter injuries, which are being made more serious because riders aren’t wearing enough clothing.
Our job was to get them to wear just one extra layer.
To show scooter riders how to protect themselves, we added an extra layer to scooters and dressed them in the same types of material as the riders’ clothes. They then travelled the country with our message printed on them.
Using scooter riders’ transport and their clothing, we showed them how to protect themselves and still look good.