Accident Compensation Corporation (acc) Outdoor HANDLE BAR GRIPS by Clemenger BBDO Wellington

HANDLE BAR GRIPS

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Industry Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market New Zealand
Agency Clemenger BBDO Wellington
Executive Creative Director Philip 'duster' Andrew
Art Director Ben Davidson
Copywriter Alex Metson
Producer Scott Mcmillan
Account Supervisor Jonathan Hales
Released August 2011

Credits & Description

Category: Transit
Advertiser: ACCIDENT COMPENSATION CORPORATION (ACC)
Product/Service: SCOOTER SAFETY - INJURY PREVENTION
Agency: CLEMENGER BBDO
Executive Creative Director: Philip Andrew
Copywriter: Alex Metson
Art Director: Ben Davidson
Account Supervisor: Jonathan Hales
Advertiser's Supervisor: Megan Nagel
Producer: Scott Mcmillan
Account Manager: Jill Pinfold
Account Manager: Jill Pinfold
Ambient Execution Description
New Zealand’s Accident Compensation Corporation (ACC) has had to deal with a dramatic rise in scooter injuries, which are being made more serious because riders aren’t wearing enough clothing.
Our job was to get them to wear gloves.
To demonstrate what it's like to have nothing between you and the road, we places these coarse sandpaper handle bar grips on scooters around Wellington city.