PIMPLE CLIMBING by Y&R Tel Aviv for Clearex

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PIMPLE CLIMBING

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Industry Health & Pharmaceutical Products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Israel
Agency Y&R Tel Aviv
Executive Creative Director Tzur Golan
Creative Director Yariv Twig
Art Director Meron Sasson
Copywriter Sharon Refael
Producer Hagai Ramati - Dovdevan
Photographer Menachem Reiss Executive Client
Account Supervisor Dana Cogan
Released August 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: CLEAREX
Product/Service: ACNE TREATMENT GEL
Agency: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Copywriter: Sharon Refael
Art Director: Meron Sasson
Account Manager: Anat Ruderman
Account Supervisor: Dana Cogan
Photographer: Menachem Reiss
Producer: Hagai Ramati
Other Credits: Executive Client Director: Adam Polachek
Date of First Appearance: Aug 1 2009 12:00AM
Entrant Company: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL

Description of Ambient execution
To Promote Clearex acne treatment gel to teenagers during their summer break, we erected a 5 meter tall poster, featuring a teenage boy which we placed on a climbing wall located in the largest and most active climbing center in Israel (1,100 square meters). In order to create the acne illusion we rearranged the climbing grips, placing them where pimples usually appear on the face.