SKYLANDERS: GIANTS by 72andSunny Los Angeles for Activision

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SKYLANDERS: GIANTS

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Industry Video Games/Consoles
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency 72andSunny Los Angeles
Executive Creative Director John Boiler
Creative Director Bryan Rowles, Jason Norcross
Art Director Jake Kahana, Drea Schneider
Copywriter Mike Van Linda, David Stolberg
Account Supervisor Alex Schneider
Illustrator Hamagami Carroll Inc.
Released February 2012

Credits & Description

Category: Transit
Advertiser: ACTIVISION PUBLISHING
Product/Service: VIDEO GAME
Agency: 72ANDSUNNY
Chief Creative Officer: Glenn Cole
Executive Creative Director: John Boiler
Creative Director: Jason Norcross/Bryan Rowles
Copywriter: Mike Van Linda/David Stolberg
Art Director: Jake Kahana/Drea Schneider
Illustrator: Hamagami Carroll Inc.
Art Buyer: Mel Harris
Account Supervisor: Alex Schneider
Other Credits: Vision Graphics (Printer)

Ambient Execution Description
These exclusive NYC bus wraps featured Skylanders Giants characters. Action continued from one side of the bus to the other.