Adidas Outdoor ALL YOURS by Whybin\TBWA Auckland

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ALL YOURS

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Industry Sportswear, Athletic Footwear & Accessories, Sports Teams & Events
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market New Zealand
Agency Whybin\TBWA Auckland
Executive Creative Director Andy Blood
Creative Director Craig Farndale, Connan James
Released October 2011

Credits & Description

Category: Special Build
Advertiser: ADIDAS/ALL BLACKS
Product/Service: ALL BLACKS WORLD CUP JERSEY
Agency: WHYBIN\TBWA\TEQUILA
Executive Creative Director: Andy Blood
Creative Director: Connan James/Craig Farndale
Account Manager: Samantha Macaulay
Account Manager: Samantha Macaulay
Other Credits: Production: Mark Paisey

Ambient Execution Description
July 31st, 2011, what the All Blacks would wear to the world cup was a fiercely guarded national secret.

The jersey was about to get a makeover, and a white collar, just like the victorious 1987 inaugural world cup strip. At 7.30pm, before the Haka, all would be revealed. Then during the match our OOH campaign would go live featuring XV peel off jerseys ‘ hidden in plain sight’.
At the same time on Facebook, we posted clues as to their whereabouts. 4 million Kiwis wanted one. But the first XV fans earned one.